
Keep your customers up-to-date with the ins and outs of your business. This in return can help create customer loyalty towards your business as they often find new and fresh contents about your business.
By announcing new products to your customers, it creates an additional sales channel to them as they will be the first to know about your products. Customers can add RSS feed to your announcements, therefore keeping them up-to-date with new information about your business.
When Announcements are viewed by a web site visitor, a record is made of the action. This means that you can now accurately track what events and news stories are being viewed, how often and so forth.

